Points accrual
Accrual rules by purchase, by product or by campaign, defined by the business.
FIDEPUNTOS, customerswho come back
A points programme, redemptions and automated campaigns running on your own customer base. Built and supported in Bolivia by 1720 Digital.
What FIDEPUNTOS is
FIDEPUNTOS is a customer loyalty system built by 1720 Digital. It lets a business run its own points programme: accrue on purchase, redeem for rewards or discounts, and trigger automated campaigns across segments of the customer base without depending on an external platform.
What it covers
Redemptions
A catalogue of rewards and discounts with balance control and a record of every redemption.
Automated campaigns
Actions that fire on their own for a segment: lapsed customers, birthdays, high frequency.
Your own customer base
The data and the purchase history stay in your system, not on a third party's platform.
What it solves
- I don't know who my regulars are
- Every purchase is tied to a customer, so frequency and basket size stop being guesswork.
- The only lever I have is cutting the price
- A points programme gives customers a reason to return without eroding the margin on every sale.
- Customers drift away and I find out too late
- Automated campaigns detect inactivity and act on that segment without manual intervention.
- My loyalty programme is a spreadsheet
- Accrual, balance and redemption are recorded in the system, with the same rules across every branch.
Who it is for
- Businesses with repeat purchase: pharmacies, cafés, restaurants, shops.
- Chains with more than one branch that need a single programme.
- Businesses that already have regulars but cannot identify them.
- Companies that want to stop competing on discount alone.
Frequently asked questions
Does it work for a single-location business?
Yes. The programme is configured the same way for one shop or a chain; what changes is the scope of the rules and the reporting.
Is my customer data mine?
Yes. FIDEPUNTOS is deployed for your business, so the customer base and the history stay under your control.
Can it integrate with my sales system?
Yes. As 1720 Digital builds it, it can integrate with the point of sale or management system you already run, including PYDE.
Who defines the programme rules?
The business does. We configure accrual, redemption and campaign rules around each client's commercial strategy.
Let's design your loyalty programme
Tell us how your customers buy today and we will propose a points mechanic that makes sense for your margin.